About APT®

What is APT®

APTŪ is an internet based decision support tool for owners and managers of Australian tourist parks. Using information entered by you, APTŪ will generate key financial data to help you make better business decisions. In addition, the APTŪ is also capable of supporting a number of versions. This allows users to easily generate different operational scenarios and look at their impact financially.

APTŪ is a cost effective decision making tool for owners and managers considering making changes to their tourist park business, and those who want to understand the impact of future possible changes in operating conditions. APTŪ is perfect for anyone looking for answers to questions like:

• What prices should I set to help me achieve the level of revenue and profit I need?
• What are the costs associated with each occupancy?
• Which accommodation types are the most profitable and do I need to alter my sales mix to maximise profits?
• I'm thinking of building more cabins. What is the impact on profitability by changing the sales mix?
• What is my return on capital and how does that compare to other tourist parks?
• What is the impact on profits by expanding my park and upgrading new facilities?
• How much of a downturn can my business sustain in the event of adverse weather, or economic influences?
• ... and much more.

APT Brochure

Examples of Analysis possible using APTŪ

APT® is capable of performing all kinds of different analyses. We have developed a number of scenarios to help users understand the types of analysis possible.

Case Study 1 : Calculating the effect of increasing nightly tariffs by 10% on return
Case study 2 : Exploring the impact on profitability of adding 5 cabins

Why did BDO develop APTŪ?

Rapid social, technological and economic changes are forcing all businesses to review their operations. The accommodation sector is seeing significant growth as baby boomers exit the workforce and embark on caravan and driving holidays around Australia. The focus for tourist park operators is increasingly on accommodation pricing and how it relates to planned profit and return on investment. With increased competition, tourist park operators are finding that understanding the impact of pricing affects the long term viability of their business.

BDO developed APTŪ in consultation with Top Tourist Parks of Australia to serve the needs of the tourist park owners and operators who were seeking a tool to help them make informed decisions in their businesses.

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